|Kitschy and Vintage Yellow Rolling Pin|
1. Update your sales tax setting. Etsy is rolling out the new check out this week, and if you have sales tax settings at PayPal, the new checkout will ignore these settings. Make sure you set sales tax rates on Etsy today! The deadline was at 12am this morning (Thursday, August 26), and if you have not yet done it, any sales you have through the new check out are not being charged any sales tax. You can read Etsy's update about collecting sales tax here. You can also learn about individual state's sales tax requirements here.
2. Check your tags. Use words that describe style, texture, color, size, theme. Vary your tags between items so that your work will be seen in different searches. Use all fourteen available tags!
3. Set your location. Not only will you get invites to art and craft shows, more people are choosing to support local business people. Etsy makes it easy for those shoppers with the shop local page.
4. Create content. It's important for people to know you off Etsy, too! Let people know more about you through other venues. You can post photos on flickr, create a facebook fan page, or just post a comment on a blog that you follow. Be funny, smart, weird... let people identify with you, and they'll feel more comfortable making that purchase! Just don't be spammy. Nothing will turn them off faster.
5. Promote others as you would have them promote unto you. Okay, I'll be honest about this. My Etsy shop isn't doing that great. I could get frustrated and hang it up, but to me it's about more than that. I see other people being successful, and I know that will be me soon! I believe that it's really important to promote other etsians just as much as I promote myself, because right now, Etsy's success is my success. If I were a shop at the mall, it would be awful for the other stores to start closing down around me. Who would come shop at my store if I were the only one left? If I know the shop around the corner has awesome gifts for Grandpa, I'm going to share that... even if it means the customer shops around the corner today, instead of in my shop. The customer will appreciate the fact that I pointed them in the right direction, and the other shop owner will appreciate the recommendation, and maybe recommend me when someone comes to them looking for beautiful bracelets or artistic photos.
So go put on the coffeepot or teakettle, and get moving. Make your shop successful. Get these five things done and make it work!
By the way, last week I mentioned feedjit, a widget that helps you track the traffic to your blog or website. I also mentioned their awesome newsletter. I caught up on two newsletters today, and I learned two great tools about creating traffic to your blog or website. I'm using both techniques today, and we'll see how it does for me... I'll tell you more about both tomorrow! Jason Calacanis, I'm onto you! Thanks, feedjit! Wish me luck!
All the best, Jessica